P&G to produce TV awards program with a twist – of the pig's tail

Procter & Gamble Co. is returning to the role of producer for a televised awards program. 

This will be a show with a twist – of the pig’s tail. 

Instead of being named People’s Choice Awards, these will be called the P&G Piggys in recognition of the role of the Cincinnati-based maker of consumer goods such as Pampers diapers (NYSE: PG) as a sponsor of the Cincinnati Flying Pig Marathon. 

I reported last year that P&G had sold its People’s Choice Awards program to E! entertainment television…...

9 Published By - San Francisco Business Times - Media & Marketing News - 2018.02.14. 18:46
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