Macy’s invests in tech firm to expand pop-up concept

Macy’s Inc. is expanding its partnership with a technology-powered retail firm by purchasing a portion of the company.

The Cincinnati-based retailer (NYSE: M) has purchased a minority equity stake in b8ta, which operates flagship stores throughout the U.S. to help customers discover new products while putting makers in control with a retail-as-a-service model. A Macy’s spokeswoman said the value of Macy’s investment wasn’t disclosed.

Macy’s said the move is part of its focus on enhancing…...

5 Published By - San Francisco Business Times - Technology News - 2018.06.13. 16:59
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