Macy's invests in tech company to expand pop-ups

Macy’s has acquired a minority share in store-as-a-service tech startup b8ta and will leverage the investment to scale its Market @ Macy’s pop-up shops, the company’s latest effort to improve customers' shopping experience through technology and innovation.

Hal Lawton, president of Macy’s (NYSE:M), told Chain Store Age the partnership with b8ta will provide the technology engine needed to scale The Market @ Macy’s concept faster, “furthering our goal of bringing more excitement and fresh…...

3 Published By - San Francisco Business Times - Technology News - 2018.06.13. 16:12
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